The story that binds TotalEnergies to Africa is a long one. Present in more than 37 countries for over 90 years now, we are committed to being of service to you every day by developing the offers and services you need. It's your energy that inspires us, and it's this energy that we have chosen to celebrate through our new campaign.
We've crafted this campaign as a journey across the continent. A journey that begins with a sunrise in one country and ends with a sunset in another. A journey that opens a window to Africa, showcasing its diversity and richness. It takes us from the markets of the Maghreb to the dunes of a sub-Saharan hinterland, fueled by the vitality, creativity, and energy of the continent.
"You have the energy to go further, and we will always have the energy to accompany you."
A journey into the heart of energies and our services to highlight our commitment to service.
Year after year, inspired by your energy, we implement the services you need to go far. We wanted to show you this. To better narrate the actions of our subsidiaries, we integrated them right from the beginning of the project. This way, each one had the opportunity to tell its story, showcase its presence, and immerse you in the heart of the territories.
A journey shaped by local talents
For this campaign, we have chosen to exclusively work with local talents to showcase the personalities and unique qualities of all individuals featured in the films.
Emilie Badenhorst, The Director
A South African theater graduate from the University of Cape Town, Emilie Badenhorst brings her creative vision to life through cinematic and advertising projects. From the beginning, she made it clear that making "cultural uniqueness" her "absolute priority" was non-negotiable. It is through her understanding of the territory that these images resonate so accurately.
Justice and Innocent Mukheli, The Photographers
Born in Soweto, Justice and Innocent Mukheli are twin brothers and South African artists. While Innocent supports his brother Justice, a painter, filmmaker, and photographer, their shared obsession is working on African identity and telling "true, simple, and authentic stories." Through their photographs, you'll discover our various initiatives across the continent, as well as our offerings and services, portrayed in a series of visuals that shine a light on the people.
A journey that paves the way for talents
Because we didn't want to stop there, we have decided to accompany influencers on a journey of discovery across the continent.
A journey towards the energies of tomorrow
This film is also a tribute to football, a popular, festive, and unifying sport that holds a special place in the hearts of Africans. It's also a reminder of the partnership forged since 2016 between TotalEnergies and the Confederation of African Football (CAF), notably by marking the launch during the kickoff of the TotalEnergies CAF Africa Cup of Nations Côte d’Ivoire 2023, postponed to early 2024. This commitment underscores the company's desire to further strengthen its ties and proximity with a continent that is an integral part of its DNA.
It embodies the strong connection that the company maintains with Africa, particularly evident among the 4 million customers we welcome daily at our 4,700 service stations. It's also an opportunity to highlight our role as a partner of African football and to share the values of the sport, synonymous with conviviality, teamwork, enthusiasm, and of course, energy. Additionally. it supports our multi-energy positioning and our ambition in terms of sustainable development.
Wishing you a beautiful journey